The technology is now expanding to other features and is no longer just for mobile browsing. Reminder: what is APM? AMP is an open source technology supported by Google. It reduces the loading time of web pages. Deployed in 2016, it aims to facilitate the user experience when they read press articles on their mobile. Concretely, the AMP is a lighter version of a web page, which is hosted directly on Google's servers.
Technology therefore allows mobile users to access the article more easily. Now, Google is building on this technology to deploy it to other services. Also to read The Latvia Phone Number List web is accelerating since loading time is an SEO criterion for Google The original URLs displayed This is the main announcement of the Tokyo AMP Conf': from now on the URLs of the AMP pages will display the original address of the article, in Google Chrome. This development is controversial. Indeed, AMP pages are another version of a web page, dedicated to mobile browsing, and do not have the same functionalities as the original page.
Was on an AMP version thanks to the URL which displayed: Google AMP/www.[URL of the page]. With this change, the mobile user only has one way of knowing that he is browsing an AMP page: when he clicks on the AMP link in the search results. The deployment of AMP stories Google announced its AMP stories project last year: it is a dynamic and interactive format of pages giving pride of place to images. It is deployed now in search, for the travel theme. A first example of an AMP story was published in the Washington Post: a powerful photographic report in Yemen which was awarded a Pulitzer Prize .